UAE's unveils rebrand , a UAE property portal, on Monday unveiled its rebrand, emerging as a consolidated source of both sales and rentals listings. This move is intended to position the portal as a trusted partner in the property search process, offering users a seamless and sophisticated online real estate marketplace.

“Today marks both a milestone for and the beginning of a new chapter in our journey,” commented Alex Nicholas, CoFounder

“Our rebranding is a reflection of our passion for offering our users an unprecedented property search experience; one that promises accurate listings and seeks to seamlessly connect people with the data, tools and expertise they need to discover their perfect space. ”

Launched in 2010 as a purely property sales portal, the new site now includes rentals listings for the first time.

In addition to giving users the opportunity to search for real time sales and rentals listings, the portal provides value added features such as the Map Search tool, Google Street View feature and user-sourced Community Ratings.’s brand refresh comes in the wake of the portal’s recent regional expansion efforts, with a sister portal launched in Qatar in August 2015 and a new portal slated for launch in Saudi Arabia later this year. The parent company behind the portal, JRD Group, recently received an injection of growth capital from iMENA Group.

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