Dubai International Financial Centre, DIFC, today marked its first participation in the annual GITEX Technology Week, in collaboration with Smart Dubai.
DIFC inaugurated its participation with the launch of "DIFC Connect", the official Mobile App for DIFC which aims to offer an interactive platform that enhances the residents and visitors’ experience around the centre.
Alya Al Zarooni, Senior Vice President of Operations of DIFC Authority, speaking about the DIFC's participation, said, "Innovation sits at the core of what we do at DIFC. It defines our culture and the values we stand for, and aim to promote amongst our community. Our participation in GITEX for the first time this year is testament to this belief and to our ongoing commitment towards supporting the ambitious strategy of Smart Dubai. The Smart initiatives we are showcasing are in line with the Smart Dubai District Guidelines, aiming to ensure the best experience of efficient, seamless, safe and impactful operations for our community.
"We continue to work closely with the government to shape the future of finance in the region, building on our position as one of the top ten global financial centres and the leading financial hub for the MEASA region," she added.