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05 March 2024

Dubai-based firm unveils ‘world’s most expensive car tyre’

By Staff

Dubai, the City of Gold, is known for the luxury lifestyle that it offers to its residents as the emirate hits global headlines time and again for its unique achievements.

Over the years, residents have seen luxury vehicles plying on the emirate’s roads and a few of them were made of gold.

Now, a Dubai-based company has made it to the Guinness Book of World Records for producing and selling a special set of tyres embedded with gold and diamonds.

In conjunction with an Italian jewellers, Dubai’s Z Tyres produced and sold the world’s most expensive car tyre at a staggering price of Dh2.2 million ($600,000).

Combining 24 Carat gold and specially-selected diamond stones, this unique set of tyres was designed in Dubai and decorated by Italian artisan jewellers in Italy before being returned to Dubai.

The application of gold leafing is done by the very same craftsmen who have worked on the new presidential palace in Abu Dhabi, the company said in a statement.

“With the special set of four tyres recently sold for $600,000, Guinness World Records has independently valued and duly recognised them as the ‘World's Most Expensive Set of Car Tyres,” the statement said.

Zenises CEO Harjeev Kandhari said: “We’ve always treasured the outstanding skills and dedication involved in developing our tyre range so we thought what better way to celebrate this achievement than with a record-breaking special set of tyres especially commissioned for a unique buyer. In keeping with the spirit of the Holy Month of Ramadan, Z Tyres will donate all profits from the $600,000 sale to the Zenises Foundation which focuses on improving access to education across the world.”