Dubai: Dubai, the City of Gold, is adding extra sparkle to Dhanteras, traditionally associated with buying gold and welcoming prosperity, on 6 November, with shoppers getting more opportunities to win as part of the citywide Festival of Lights celebrations.
Running until 12 November across more than 170 participating jewellery stores, the Diwali Gold Rush gives shoppers the chance to win a share of 1kg of gold. Five winners will each receive 100g of gold as part of the Dhanteras prizes, while one winner will take home the 500g grand prize.
Organised by Dubai Festivals and Retail Establishment (DFRE), part of the Dubai Department of Economy and Tourism (DET), the Festival of Lights in Dubai runs until 12 November 2026. The official Visit Dubai Festival of Lights page lists the wider festival dates as 2 to 12 November.
Alongside the Gold Rush, the newly opened Jewel of Joy by Joyalukkas gives Dhanteras shoppers a new destination for gold, completing the season’s golden shopping calendar.
Diwali Gold Rush by Dubai Jewellery Group
Dubai’s jewellers are bringing the sweepstakes to the Gold Souk and beyond with the Diwali Gold Rush, a citywide raffle promotion running at more than 170 participating jewellery stores.
Shoppers who spend AED 1,500 on jewellery receive a raffle entry for the chance to win a share of 1kg of gold. The prize pool includes five Dhanteras prizes of 100g each and a 500g grand prize.
Whether shopping for Dhanteras gold, wedding jewellery or a Diwali gift, customers can turn their purchase into an entry for the draw. Participating jewellers are also offering selected discounts, gifts with purchase and special making-charge deals.
Brands taking part include Arakkal Gold & Diamonds, Kanz Jewels, Bafleh Jewellery, Jawhara, La Marquise Diamonds & Watches, Lifestyle Fine Jewelry, Tajvi Gold & Diamonds, Thangals, Meena Jewellers, Kundan Kala Jewellery and Malabar Gold & Diamonds, among others.
Offer dates: Now until 12 November 2026
Where: More than 170 participating jewellery stores across Dubai
How to enter: Spend AED 1,500 on jewellery at a participating store to receive a raffle entry
Prizes: A share of 1kg of gold, including five Dhanteras prizes of 100g each and a 500g grand prize
Terms and conditions apply. For more information, visit Dubai City of Gold. Dubai City of Gold identifies Dubai Jewellery Group as the industry body representing Dubai’s gold and jewellery trade.
Jewel of Joy by Joyalukkas, Dubai Gold District
Newly opened on 18 October, Jewel of Joy is billed as the largest jewellery showroom in the Middle East and offers Dhanteras shoppers a new destination to explore.
Spanning 25,000 sq ft at Dubai Gold District, the destination holds jewellery stock worth AED 700 million, ranging from gold and bridal sets to responsibly sourced diamonds and rare stones.
A walk-through installation, The Royal Bangle Walk, centres on a giant bangle, while four experiences shape each visit: an Exclusive Designer Studio, a Premium VIP Lounge, a Kids’ Engagement Zone and dedicated jewellery maintenance services.
Meralda Jewels: diamond necklace raffle
Meralda Jewels is pairing Dhanteras shopping with the chance to win a diamond necklace.
Every AED 2,500 spent earns one raffle voucher, while purchases above AED 4,999 come with a free gold coin. Shoppers can also benefit from minimum making charges and zero deduction on 22k old gold exchange.
Offer dates: Now until 10 November 2026
Where: Meena Bazar and Lulu Al Barsha
How to enter: Spend AED 2,500 to receive one raffle voucher
Prize: A diamond necklace, plus a free gold coin on purchases above AED 4,999
Terms and conditions apply. For more information, visit Visit Dubai.
Tanishq: make gold go further this Diwali
Tanishq is offering Diwali shoppers an old gold exchange at 100% valuation, with up to AED 15 extra per gram.
Customers planning a Dhanteras purchase can also pre-book jewellery with a 20% advance and benefit from the lower gold rate between the time of booking and purchase.
Offer dates: Now until 8 November 2026
Where: Tanishq, Hind Plaza 1, Shops 3 to 4 and 11 to 12, Dubai Gold District
How to benefit: Exchange old gold at 100% valuation with up to AED 15 extra per gram, or pre-book jewellery with a 20% advance
For more information, visit Tanishq UAE. Tanishq UAE currently lists a dedicated Gold Exchange programme on its website.
Damas celebrates the Festival of Lights
This Diwali, Damas is partnering with DFRE to celebrate the Festival of Lights. Drawing on more than a century of craftsmanship since 1907, the jeweller is preparing a special festive creation paying tribute to one of Diwali’s most treasured traditions and honouring the light, prosperity and togetherness at the heart of the season.
Damas will unveil the creation to mark the occasion.
For more information, visit Damas Jewellery UAE.
Joyalukkas: two Guinness World Records for a pair of gold earrings
Dubai’s reputation as the City of Gold is reflected in extraordinary creations showcasing the scale, craftsmanship and artistry of its jewellery and precious metals industry.
Joyalukkas has secured two Guinness World Records titles with Mayura Sahasra, a pair of handcrafted 22-carat gold jhumka earrings recognised as the world’s heaviest and largest pair.
Weighing a combined 16.514kg, the earrings achieved both records on 12 October 2026. Created by 55 artisans over 5,840 hours, the pair is on permanent public display at Jewel of Joy by Joyalukkas in Dubai Gold District.
Al Romaizan: the world’s most valuable gold dress
Al Romaizan holds the Guinness World Records title for the world’s most valuable gold dress, with the creation valued at USD 1,088,000.
Made using 21-carat gold and inspired by Emirati heritage, the Dubai Dress achieved the record on 24 September 2025, bringing together traditional design and intricate craftsmanship.
Kanz Jewels: the world’s largest gold ring
Najmat Taiba, also known as the Star of Taiba, holds the Guinness World Records title for the world’s largest gold ring.
Created in 2000 by Saudi Arabian jeweller Taiba for Gold and Jewellery Co. Ltd., the ring weighs 63.856kg, comprising 58.686kg of 21-carat gold and approximately 5.17kg of precious stones. Its estimated value was reported at around USD 3 million, and it has previously been displayed at Kanz Jewels in Deira Gold Souk.
SAM Precious Metals: the world’s largest silver bar
Extending Dubai’s record-breaking achievements beyond gold, SAM Precious Metals produced the world’s largest silver bar in partnership with DMCC.
Weighing 1,971kg, the Guinness World Records-holding bar was unveiled at the Dubai Precious Metals Conference on 25 November 2025, commemorating the UAE’s founding year.
Together, these creations reflect Dubai’s long-standing reputation as the City of Gold, where jewellery craftsmanship and precious metals continue to take centre stage. From record-breaking designs to the latest collections and festive shopping offers, the city offers plenty to discover during the Festival of Lights.
As Dhanteras marks the tradition of welcoming prosperity into the home with a new purchase of gold or jewellery, Dubai offers several ways to celebrate. Shoppers can enter the Diwali Gold Rush for the chance to win a share of 1kg of gold, explore the newly opened Jewel of Joy or take advantage of festive jewellery offers.
Full details of the Festival of Lights celebrations are available on Visit Dubai.