Dubai strikes gold this Dhanteras with 1kg up for grabs

Dubai: Dubai, the City of Gold, is adding extra sparkle to Dhanteras, traditionally associated with buying gold and welcoming prosperity, on 6 November, with shoppers getting more opportunities to win as part of the citywide Festival of Lights celebrations. Running until 12 November across more than 170 participating jewellery stores, the Diwali Gold Rush gives shoppers the chance to win a share of 1kg of gold. Five winners will each receive 100g of gold as part of the Dhanteras prizes, while one winner will take home the 500g grand prize. Organised by Dubai Festivals and Retail Establishment (DFRE), part of the Dubai Department of Economy and Tourism (DET), the Festival of Lights in Dubai runs until 12 November 2026. The official Visit Dubai Festival of Lights page lists the wider festival dates as 2 to 12 November. Alongside the Gold Rush, the newly opened Jewel of Joy by Joyalukkas gives Dhanteras shoppers a new destination for gold, completing the season’s golden shopping calendar. Diwali Gold Rush by Dubai Jewellery Group Dubai’s jewellers are bringing the sweepstakes to the Gold Souk and beyond with the Diwali Gold Rush, a citywide raffle promotion running at more than 170 participating jewellery stores. Shoppers who spend AED 1,500 on jewellery receive a raffle entry for the chance to win a share of 1kg of gold. The prize pool includes five Dhanteras prizes of 100g each and a 500g grand prize. Whether shopping for Dhanteras gold, wedding jewellery or a Diwali gift, customers can turn their purchase into an entry for the draw. Participating jewellers are also offering selected discounts, gifts with purchase and special making-charge deals. Brands taking part include Arakkal Gold & Diamonds, Kanz Jewels, Bafleh Jewellery, Jawhara, La Marquise Diamonds & Watches, Lifestyle Fine Jewelry, Tajvi Gold & Diamonds, Thangals, Meena Jewellers, Kundan Kala Jewellery and Malabar Gold & Diamonds, among others. Offer dates: Now until 12 November 2026 Where: More than 170 participating jewellery stores across Dubai How to enter: Spend AED 1,500 on jewellery at a participating store to receive a raffle entry Prizes: A share of 1kg of gold, including five Dhanteras prizes of 100g each and a 500g grand prize Terms and conditions apply. For more information, visit Dubai City of Gold. Dubai City of Gold identifies Dubai Jewellery Group as the industry body representing Dubai’s gold and jewellery trade. Jewel of Joy by Joyalukkas, Dubai Gold District Newly opened on 18 October, Jewel of Joy is billed as the largest jewellery showroom in the Middle East and offers Dhanteras shoppers a new destination to explore. Spanning 25,000 sq ft at Dubai Gold District, the destination holds jewellery stock worth AED 700 million, ranging from gold and bridal sets to responsibly sourced diamonds and rare stones. A walk-through installation, The Royal Bangle Walk, centres on a giant bangle, while four experiences shape each visit: an Exclusive Designer Studio, a Premium VIP Lounge, a Kids’ Engagement Zone and dedicated jewellery maintenance services. Meralda Jewels: diamond necklace raffle Meralda Jewels is pairing Dhanteras shopping with the chance to win a diamond necklace. Every AED 2,500 spent earns one raffle voucher, while purchases above AED 4,999 come with a free gold coin. Shoppers can also benefit from minimum making charges and zero deduction on 22k old gold exchange. Offer dates: Now until 10 November 2026 Where: Meena Bazar and Lulu Al Barsha How to enter: Spend AED 2,500 to receive one raffle voucher Prize: A diamond necklace, plus a free gold coin on purchases above AED 4,999 Terms and conditions apply. For more information, visit Visit Dubai. Tanishq: make gold go further this Diwali Tanishq is offering Diwali shoppers an old gold exchange at 100% valuation, with up to AED 15 extra per gram. Customers planning a Dhanteras purchase can also pre-book jewellery with a 20% advance and benefit from the lower gold rate between the time of booking and purchase. Offer dates: Now until 8 November 2026 Where: Tanishq, Hind Plaza 1, Shops 3 to 4 and 11 to 12, Dubai Gold District How to benefit: Exchange old gold at 100% valuation with up to AED 15 extra per gram, or pre-book jewellery with a 20% advance For more information, visit Tanishq UAE. Tanishq UAE currently lists a dedicated Gold Exchange programme on its website. Damas celebrates the Festival of Lights This Diwali, Damas is partnering with DFRE to celebrate the Festival of Lights. Drawing on more than a century of craftsmanship since 1907, the jeweller is preparing a special festive creation paying tribute to one of Diwali’s most treasured traditions and honouring the light, prosperity and togetherness at the heart of the season. Damas will unveil the creation to mark the occasion. For more information, visit Damas Jewellery UAE. Joyalukkas: two Guinness World Records for a pair of gold earrings Dubai’s reputation as the City of Gold is reflected in extraordinary creations