Abu Dhabi creates Rolls-Royce sales record in 2014

Rolls-Royce Motor Cars today revealed record sales results for a fifth consecutive year, with 4,063 cars sold globally during 2014. The carmaker said that this result means that sales have more than quadrupled since 2009.

Strong sales were reported worldwide, with double-digit growth in most regions, North America (up 30 per cent), the Middle East (up 20 per cent) and Europe (up 40 per cent), the firm said in a media statement.

The carmaker noted that the best-selling Rolls-Royce dealership in 2014 was Rolls-Royce Motor Cars Abu Dhabi. In the Middle East, highlights included Bahrain (up 50 per cent), Kuwait (up 45 per cent) and Oman (up 27 per cent).

“This fifth consecutive record year saw Rolls-Royce Motor Cars break through the 4,000-car sales level for the first time in its 111-year history,” said Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars.

As part of the marque’s commitment to long-term sustainable growth, six new dealerships were opened in 2014, including Mexico City, Calgary, Canada and Gold Coast, Australia. A total of 127 dealerships are now in operation and further expansion is planned for 2015, it said.

The US remained the company’s most significant individual market. Rolls-Royce’s home market, the UK, is the company’s fourth largest individual market (up 13 per cent).

It also noted that Europe saw strong growth in a number of markets with Germany up by 30 per cent, while in Asia Pacific, Australia grew by 75 per cent, Japan by 60 per cent and Korea 20 per cent.

Emerging markets such as Azerbaijan, Kazakhstan and Vietnam all showed promising growth.

The company said that, in 2014, Rolls-Royce once again sold more cars in the €200,000-plus net segment than any other manufacturer. The year also marked the first year in which every Phantom, and the great majority of Ghost and Wraith models, left the Home of Rolls-Royce at Goodwood in West Sussex, England, with significant Bespoke personalisation. A record number of customers spent personal one-on-one time with Rolls-Royce’s Bespoke design consultants commissioning their personalised vehicles.

To meet the strong demand for bespoke cars, the company said it has created over 200 new permanent jobs in the past 18 months. More than 1,500 people are now employed at the home of Rolls-Royce.

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