Abu Dhabi National Insurance Company (Adnic) has launched a new colour-coded suite of customer-friendly motor insurance products, the insurance firm said in a media statement. The new colour-coded products allow customers the flexibility of selecting the type of cover that meets their specific needs, the firm noted, adding that this means that customers pay only for the coverage they want.
The new motor products are identified by the corresponding colour: Platinum, Gold, Silver and Bronze. In addition, the Abu Dhabi-based insurance company will be offering customers a 10 per cent discount on its new motor policy suite for the first 90 days, the statement highlighted.
“Through our new colour-coded system, we aim to offer our customer’s greater flexibility and convenience where they need it most, while at the same time encouraging our customers to actively think about the type of protection they actually need,” said Walid Sidani, CEO of Adnic.
In order to raise awareness of the importance of road safety and promote good practices, the insurance firm will be sponsoring the first International Road Traffic Accident Conference, which is to be held on March 10 and 11, 2014, in Abu Dhabi.
Sidani added: “This cause is very important to Adnic and we have purposefully designed our new colour -coded motor product range in a way that we hope will encourage a behaviour change amongst UAE drivers, a move which is in line with the UAE Governments ongoing efforts to reduce the number of fatalities on our roads.”