Total tourism revenues in Ajman for 2015 reached Dh359 million, an increase of 19% from 2014, according to tourism statistics released today by the Ajman Tourism Development Department (ATDD).
The report showed that total guests in Ajman in 2015 reached 509,658 while total guest nights reached 1,392,406 with majority of the guests booked their stay in hotel and hotel apartments.
Average occupancy for hotel last year was 60% with average room rate of Dh514 while hotel apartments recorded average occupancy of 68%.
Guests from the UAE remains the biggest contributor with 132,455 in 2015 followed by GCC nationals with 93,510 and Asians and Africans came in third with 89,113. Other nationalities who visited the emirate are from Europe, America, Russia, CIS countries, New Zealand, Australia and other Arab countries.
In 2015, there were five new establishments added in the inventory totaling 36 establishments with 3,354 hotel rooms and units and 5,074 beds.
Faisal Al Nuaimi, General Manager of ATDD, said: “The report is extremely encouraging knowing that the tourism industry in the UAE has been affected by the drop in the influx of holidaymakers from key markets coupled with low oil prices, currency fluctuations and regional unrest. We anticipate continued growth this year after the launch of Ajman’s new destination brand which will help position the emirate as a leisure and investment destination.”