Babyshop, Landmark Group's one-stop concept store for kids of all ages, has unveiled expansion plans for the region that will take the brand’s total number of outlets to 200 over the coming months and translate into more than 2.5 million square feet of retail space across the region.
The UAE alone will witness opening of 15 new outlets over the next three years that complement the existing 40 in the country across a retail area of 550,000 square feet. This expansion will ensure the retailer's customer reach into secondary towns in the country through forging alliances with co-operatives and community malls.
Babyshop’s latest entrants into the UAE include new outlets at the World Trade Centre Mall, Deerfields Town Centre and the recently-opened Ruwais Mall in Abu Dhabi, as well as Dubai Outlet Mall. Plans are also underway for renovating the brand’s store in Sharjah's Qassimia Street to unveil a new proposition that substantially enhances the shopping experience for parents and children alike. Babyshop has additionally entered into a partnership with Emirates Cooperative, with the first store due to open in Hatta.
Babyshop’s recent studies on consumer behavior trends highlight the brand’s popularity with the Emirati and Arab expat communities within the UAE, with 50 per cent of its loyal member base belongs to these nationalities. Customer footfall in Babyshop outlets across the UAE crossed the 4.8 million mark during the past year. Dubai alone registered over 1.9 million customers, with an average of 13,000 people visiting a Babyshop outlet on any given day. Abu Dhabi, meanwhile, attracted more than 1.4 million customers in the same period, while the brand’s stores in Sharjah and Northern Emirates drew over 1.5 million shoppers.
As the UAE's first kids’ omni-channel retailer, Babyshop has made an equally successful online debut registering over 25,800 hits in January 2014 alone and nearly 60 per cent of the online transactions benefitting from the cash-on-delivery facility offered.