du welcomes 25 new joiners as it continues to empower the next wave of Emirati talent

Fahad Al Hassawi, CEO at du, from Emirates Integrated Telecommunication Company (EITC), welcomed 25 new Emirati employees, including 12 fresh graduates, as the digital-first telco continues to invest in young talent to support its future growth. With its Emiratisation rate currently at 40.3%, du has started the recruitment process in the last quarter of 2022 as part of its journey to becoming the employer of choice for emerging UAE national talent.

du is in the forefront of nurturing Emirati talent by assisting in their development and growth, in line with its commitment to contributing to the UAE's goal for a knowledge-based economy. In parallel to extensive Emiratization initiatives that tap into a pool of upcoming talent, du's learning and development team prioritises training UAE citizens and enhancing their skills via the Graduate Program for example.

Fahad Al Hassawi, CEO, du said: “The Company is glad to welcome our most recent new hires and recent graduates. This is a vital talent pool for du that we wish to cultivate and encourage as they launch their careers.  du ensures that the joining graduates have the technical and soft skills necessary to match the organization's and the UAE economy's expectations, as they will become a part of a work environment that is both challenging and rewarding.”

With regards to Emiratisation, du has become one of the most successful firms in the industry with its multiple initiatives, training, and professional development programmes. The company has taken initiatives to cultivate local talent through industry partnerships.

du has recently announced a new collaboration with Nokia to strengthen employee skill sets and accelerate talent development initiatives in the UAE. As part of the partnership, Nokia will conduct training and development program for du workers that focus on technology competency and knowledge transfer. The programme will ensure that all du workers are equipped with the technical   knowledge and skills necessary to respond to the increasingly complex challenges facing the digital, technology, and telecommunications industries.

In addition, du has enrolled its highly qualified Emirati employees in exceptional executive programmes. Its "Seed of the Future" programme, recently launched in conjunction with Huawei, allowed recent Emirati graduates the opportunity to visit du offices and gain exposure and knowledge of the organization's technological departments.

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