The Japanese luxury automaker Infiniti said its sales in the Middle East increased 18 per cent, delivering 8,300 vehicles.
On a global level, Infiniti broke the global sales records again in 2015 with sales of 215,250 vehicles, up 16 per cent from the previous year.
“The double digit growth achieved for 2015 is testament to the excellent vehicles we continue to deliver to our customers around the region,” said Juergen Schmitz, Managing Director, Infiniti Middle East.
In 2015, Infiniti unveiled Q30 at the Frankfurt Motor Show, making first entry into the fast-growing premium compact segment. In the Middle East, Infiniti launched Q70 with a new exterior last year.
Schmitz added: “The Infiniti Q70 continues to be a key driver of growth for our brand in the mid-size executive sedan segment across the region. So too, when we introduce the all-new Infiniti Q30 in the Middle East later this year, we are confident that the vehicle will contribute to Infiniti’s successes.”
Focusing on growth, all of Infiniti’s models performed well in 2015. Amongst the sedans, leading the way was Q70 which accounted for an increase of 116 per cent with almost 600 vehicles delivered to customers in the year. Infiniti’s multi-award winning Q50 also performed strongly registering a growth of 110 per cent with almost 1,900 vehicles sold.
Infiniti’s core offering – its SUV line-up performed well across the board, with the QX50 accounting for an increase of 67 per cent compared to the same period in 2014. The rest of the portfolio rounded of the brand’s success with the QX60, QX80 and QX70 all having incremental growth; 8 per cent, 7 per cent and 4 per cent respectively.
With the recent announcements of Infiniti’s all-new 3.0-liter V6 twin-turbo from the new and exclusive ‘VR’ powertrain family as well as the new QX60 and QX50 and the all-new Q60, Infiniti is gearing up for an exciting 2016.