Middle East and North American companies are less interested than their Asian counterparts to find investment opportunities in crisis-hit Europe, according to a poll by FTI Consulting.
The FTI Eurozone Poll, a survey of 800 business leaders in Asia, the Middle East and North America gauging their response to the eurozone crisis, found that 45 per cent of businesses in Asia are either currently doing or looking to make strategic acquisitions in Europe in the next 12 months, compared with just 14 per cent in the Middle East and 7 per cent in North America.
Overall, the research highlighted a buoyant mood in Asia: Sixty seven per cent of companies in the region are looking to invest in innovation, and 50 per cent are focused on organic growth. However, it is clear that Europe is seen by Asian companies to provide more fertile ground for acquisitions, with fewer (35 per cent) looking at strategic acquisitions outside of the eurozone.
Business leaders in the Middle East and North America claim less exposure towards the economic problems of Europe but are more negative.
Seventy per cent of executives in North America say their businesses have remained untouched by the eurozone crisis, but of those where it has had an impact, 25 per cent say it is negative and just 6 per cent positive.
Similarly, in the Middle East, 38 per cent say the crisis has had an unfavourable impact, compared with 16 per cent favourable. By contrast, 73 per cent of businesses in Asia have been impacted, with an even split of positive and negative.
“It’s easy for businesses outside of Europe to view the crisis with a mixture of relief that they are outside of the zone yet still fear the contagion may infect their own markets”, said Mark Malloch-Brown, EMEA Chairman, FTI Consulting. “But in any period of systemic dislocation, there will be winners and losers. Asset prices now are significantly lower than they had been, meaning significant benefits for those investors alert and prepared for the risks. The next 12 months will see massive shifts in corporate ownership, creating opportunities and risks for companies both in and out of the eurozone.
“Our research highlights that Asian businesses have the right business fundamentals and, more important, the right mentality to take advantage of the changing landscape,” he added.
Other findings from the FTI Eurozone Poll showed that significant minority think the euro will not survive 2012.
While the FTI Consulting research highlights that the majority of business leaders outside of the eurozone think the euro will survive, a significant majority are less confident of its future. Nearly a third (31 per cent) of respondents strongly or slightly agree that the euro will not last the year, with a further 64 per cent thinking that at least one of the 17 members will stop using the currency by the end of 2012, and that sentiment was evenly spread across the three main regions.
Certainly, many companies are preparing for the worst. Sixty-three per cent have or would request changes in contracts with eurozone countries to include scenarios for exit. Furthermore, the stability of the euro is seen as a critical issue by nearly two-thirds (61 per cent) of respondents.
The research from FTI Consulting highlights that the UK’s reputation amongst executives outside of Europe has risen, as the UK’s continental counterparts are seen to be more impacted by the sovereign debt crises and concerns over the currency.
In total, 72 per cent of respondents to the FTI Consulting survey agree that the UK will increase in importance as a gateway to Europe, split across the regions as follows: 78 per cent in Asia, 71 per cent in North America and 64 per cent in the Middle East.
While the findings support the idea of the United Kingdom as a safe haven for foreign investors, it is far from clear that the data represent a ringing endorsement for the UK government’s decision to separate itself from the euro problem. The research establishes that many executives outside of Europe want greater stability in the eurozone, and an overwhelming majority (83 per cent) now believe the Germans will lead the recovery.
When asked about the performance of the leaders of the major European economies, the survey highlighted ambivalence and indicated little variation between the Big Three: German Chancellor Angela Merkel rated highest with a performance rating of 6.3 out of 10, compared with 5.6 out of 10 for both David Cameron, UK Prime Minister, and Nicolas Sarkozy, the French president.
Business leaders outside of the eurozone are surprisingly supportive of intervention from their own political leaders, according to the FTI Consulting research. In total, 69 per cent of respondents agree that their country’s leaders should support the European Union in its recovery process. The sentiment is felt strongest in Asia, where a large majority (78 per cent) support intervention, unsurprising given its own exposure and commercial interest in the region. However, there still is strong support in North America (63 per cent) for government intervention, even as the United States gears up for its presidential race, indicating that businesses in the United States and Canada still will feel an economic chill if the eurozone crisis deepens.
Furthermore, there are split views on the responsibilities of business and governments to provide a solution to the crisis. A slight majority, 56 per cent, favour the market as opposed to a government-led solution, with the Asians and North Americans most supportive at 60 per cent and 56 per cent, respectively, and the Middle East businesses split almost equally.
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