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30 May 2024

New Ford, Lincoln showroom opens in UAE

From left: Ashok Khanna, Chief Executive Officer, Al Tayer Motors, Jim Benintende, President, Ford Middle East and Africa, Elena Ford, Kalyana Sivagnanam, Director of Ford Middle East & North Africa; Ahmed Humaid Al Tayer; Humaid Tariq Al Tayer, Humaid Ahmed Al Tayer, Vice-President, Planning and Business Excellence, Al Tayer Group, Martin Penny, General Manager Ford Sales, Al Tayer Motors and Fadi Baghdadi, Assistant General Manager, Ford Sales, Premier Motors, at the opening of the new showroom in Mussafah, Abu Dhabi.

By Staff

Premier Motors, the official Ford and Lincoln dealer for Abu Dhabi and Al Ain, has opened a new showroom in Mussafah bringing the Ford and Lincoln products closer to customers in the growing industrial area of the capital.

The 1,700 square metre facility will also feature specific areas for approved pre-owned vehicles and Ford Trucks for the first time in the emirate.

The showroom was inaugurated by Elena Ford, Vice-President, Global Dealer and Consumer Experience, Ford Motor Company and Ahmed Humaid Al Tayer, Director, Al Tayer Motors.

“I am very pleased to be back in the UAE to launch the new Premier Motors Ford and Lincoln facility in Abu Dhabi,” said Ms Ford, who returns to the country following her recent visit in October where she inaugurated the Al Tayer Motors Ford and Lincoln dealership in Sharjah.

“We commend Al Tayer Motors and Premier Motors for their continued support for the Ford and Lincoln brands, and their relentless efforts to bring some of the best vehicle ownership experiences to customers in the UAE. Their professionalism and dedication to customer service is among the best in the business, bar none.”

Speaking on the occasion, Helal Omar, General Manager, Premier Motors, said: “The opening of this new showroom in Mussafah marks the beginning of the next phase in the expansion of Premier Motors. This facility will cater to the existing as well as future demands emanating from developing areas such as the new capital district in Abu Dhabi, Mohammed Bin Zayed City and Yas Island. Customers from these areas will now be able to conveniently access the new showroom and choose from the latest Ford and Lincoln models on display.”

Premier Motors also plans to focus more attention on Ford Trucks from the Mussafah facility. The company retails a wide range of Ford commercial vehicles including the E-series, F-series (F-150, F-350, F-550) and the all-new Transit vans. Extended service and warranty plans upto five years or 200,000 kilometres are available on select models. Additionally, customers have the option to lease vehicles from the dealership.

Premier Motors has Ford and Lincoln showrooms in Khalidiya as well as an after-sales facility in Mussafah.