Nissan today announced sales for December 2013 of 2,249 Patrols across the GCC, an increase of 58% compared to 2012, representing an SUV market segment share of 28%.
In 2012, Nissan sold 1,421 Patrols in December in the Gulf region.
The result represents a monthly sales record for the sixth generation of Patrol since it was introduced in 2010 and strengthens Nissan’s ambition to achieve a sales target of 20,000 Nissan Patrols across the GCC for the 2013 financial year, rising to 30,000 by the end of FY2016.
Samir Cherfan, Managing Director, Nissan Middle East, said: “Nissan Patrol has been in high demand since it was introduced to the Middle East in the 1950s. Now in its sixth generation, it has become a part of the region’s fabric, a vital pillar of our business and a focus of our activities. Last year it achieved a Guinness World Record for ‘Heaviest aircraft pulled by any production vehicle’, helping to spread awareness of this exceptional vehicle.”
Katib Belkhodja, Brand Manager for SUV & Crossover at Nissan Middle East, said: “Nissan Patrol’s recent sales success is due to demand spreading beyond its traditional customer base and out into the broader population of the Middle East. Its fusion of off-road capabilities, premium features and world-leading technology is being appreciated by an increasing number of the region’s car buying public. With the enhancements provided by the new model year, we are confident its sales momentum will continue.”
Nissan Patrol was developed specifically with the Middle East in mind and over 13,000 hours were invested by Nissan engineers in testing prototypes in the region before its 2010 launch. That tradition has been continued for the 2014 model with customer feedback being taken into consideration when deciding on enhancements.
Those customers can also configure their own Nissan Patrol, choosing options, grades and powertrains while being informed of the changes to price, thanks to the Nissan Patrol ‘Car Builder’ website. Having browsed through and selected their ideal specification, the customer can choose to send the information on to the dealer, have it emailed to themselves for their own reference or just print it out.