Now Showing: Plush pillows, snug blankets at Emaar’s new multiplex in Dubai

It’s finally here.

Residents of the posh Jumeirah, Al Wasl and other adjoining communities now have access to another multiplex in their residential neighbourhood.

In a strategic tie-up with the Dubai-based holding company Meraas, Emaar Entertainment’s Reel Cinemas has opened its newest cinema complex at City Walk, an urban-living destination in Dubai, situated at the junction of Al Wasl Road and Safa Road. 

Designed to evolve as a city within a city that is easily accessible and offers a multitude of residences, retail and leisure choices at one location, in the city of Dubai, CITY WALK is nestled in a prestigious neighbourhood on Al Safa Street in close proximity to the arterial Sheikh Zayed Road and the sophisticated Jumeira Beach Road. 

The cinemas are the latest addition to the more than 10 million square feet family-friendly city-within-a-city that is City Walk. The mixed-use destination combines living, shopping, entertainment, hospitality, and wellness options.

In line with the elite neighbourhood, the new multiplex will provide “only the most luxurious of movie-going experiences”, says Emaar Entertainment.

This includes giving guests the choice of watching their movie in one of its three Platinum Movie Suites.

The posh suites can be accessed through private lounges fitted with marble service counters, designer furniture and ambient lighting.

The package includes leather reclining chairs which are equipped with a side table and button for personal butler service throughout the movie.

The ‘VIP treatment’ is inclusive of plush pillows and snug blankets while guests can get gourmet treats delivered to their seats when they press a button to call on the services of a cinematic butler.

“These suites provide the discerning consumer with the ultimate luxury cinema experience, with a private lounge area and full food and beverage service. The exclusive screens are equipped with plush leather, fully reclining seats, with pillows and blankets provided for the comfort of moviegoers,” says the firm.

The 10-screen multiplex can host 850 people and Emaar Entertainment says all halls are equipped with advanced sound and projection technologies.

Reel Cinemas at City Walk marks the fourth cinema experience offered by Emaar Entertainment in Dubai after the 22-screen Reel Cinemas at The Dubai Mall, the six-screen Reel Cinemas cineplex at Dubai Marina Mall, the first boutique cinema in the UAE, and the 10-screen Reel Cinemas at The Beach.

Reel Cinemas said it would soon open an open-air cinema and cineplex in Town Square, the up-and-coming trendy neighbourhood.

Follow Emirates 24|7 on Google News.