Emaar, Meraas launch new hotel brand

Artist's rendering of Rove Za'abeel (Supplied)

Emaar Hospitality Group and Meraas Holding have announced the launch of Rove, a new hotel brand, and have said that they plan to roll out 10 properties over the next five years.

According to a media statement issued today, properties of Rove Hotels will be rolled out across central locations in Dubai and the region by 2020.

Philippe Zuber, Chief Operating Officer of Emaar Hospitality Group, said the new hotel brand complements the Dubai Tourism Vision 2020 to welcome over 20 million annual visitors by the turn of the decade.

“To be set in central destinations and bringing a distinctive new lifestyle inspired value hospitality experience, Rove Hotels will also support the preparations and hosting of the World Expo 2020. We have made significant progress with our first project – Rove Za’abeel – while five other properties will open in the coming years in Al Wasl, Port Saeed, Al Jafiliya, Oud Metha and Dubai Marina,” added Zuber.

Rove Za’abeel will feature 420 rooms in 14 floors. The foundation works have been completed with scheduled opening in 2015.

Earlier this week, Emaar Hospitality Group officially opened the doors of lifestyle boutique hotel Manzil Downtown Dubai.

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