Dubai Electricity and Water Authority (Dewa), launched its annual Peak Load campaign, to raise awareness about adopting a more sustainable lifestyle; rationing electricity and water use to conserve natural resources; to protect the environment; and to reduce Dubai’s carbon footprint.
The campaign encourages the public to cut down on using energy during the peak load period of 12 noon to 6pm in the summer.
Through this campaign, Dewa strives to familiarise customers with methods that contribute to reducing the load on the power grid, such as using their appliances outside of peak load hours.
Of note, air-conditioning accounts for about 60 per cent of peak load usage. By raising the temperature of air-conditioning systems even slightly, it is possible for consumers to lower their electricity bills and increase the overall reliability and efficiency of their electrical system.
The campaign also encourages people to reduce their use of electrical appliances that consume large amounts of energy, such as washing machines, hair dryers, kettles, and electric stoves.
These appliances should be used outside of peak load hours to reduce pressure on the electric grid.
"Dewa is working to implement the Demand Side Management strategy in its projects. The strategy aims to reduce energy demand by 30 per cent by 2030, and reduce carbon emissions to 16 per cent by 2020.
“The annual campaign supports Dewa’s continuous efforts to enhance sustainability and support the process of sustainable development in the Emirate through the rationing of electricity, water, and natural resources, while encouraging the community to adopt a rational lifestyle, to ensure the sustainability of these resources for generations to come," said Saeed Mohammed Al Tayer, MD and CEO of Dewa.