Etihad Aviation Group, EAG, today announced the appointment of Gavin Halliday as Managing Director of Hala Group, its destination management and global loyalty unit.
At Hala, Mr. Halliday will lead EAG’s new global loyalty company which brings together Etihad Guest with the loyalty programmes of other EAG partner airlines.
Mohamed Mubarak Fadhel Al Mazrouei, Chairman of the Board of the Etihad Aviation Group, said, "Hala is a critical element of Etihad’s strategy to leverage the combined reach and value of our airline partners. It also is an important platform for realising the full potential of Abu Dhabi and the UAE as a preferred destination for business and leisure travel. Gavin is an innovator and leader in the industry – we are excited to have him join EAG’s leadership team.
Commenting on his appointment, Mr. Halliday said, "This is an incredible opportunity. Etihad Airways has been one of the fastest-growing airlines of the last decade and Hala is an engine for further expansion. I look forward to working closely with local travel companies and organisations to bring more business and vacation visitors to Abu Dhabi and the UAE."
Hala Group was established in 2016 to bring more focus to EAG’s portfolio of loyalty, travel and hospitality businesses. It includes Global Loyalty Company, Etihad Holidays, Hala Abu Dhabi, Hala Travel Management and the Amadeus Joint Venture.