Dubai: A morning coffee, a shopping trip or even the weekly groceries could help bring the next family holiday closer as Emirates Skywards launches its new global ‘Miles More Rewarding’ campaign.

The loyalty programme of Emirates and flydubai is highlighting the many ways its more than 40 million members worldwide can earn and spend Skywards Miles, extending rewards beyond flights to everyday shopping, dining, hotel stays, entertainment and memorable experiences.

Through Skywards Everyday, members can link up to five payment cards and automatically earn Miles at more than 500 participating brands across the UAE, including noon Food, Costa Coffee, CÉ LA VI and Laundry Heap.

At Dubai Mall, members can earn Miles across more than 1,300 outlets by linking their Emirates Skywards account to the Dubai Mall app and scanning receipts for purchases above AED 100.

Online shoppers can also earn and spend Miles with thousands of brands across the US, UK, UAE, India and Australia through Skywardsmilesmall.com, including Amazon UAE, Apple UK and Nike.

Members with Emirates Skywards co-branded credit cards can earn Miles on everyday spending and maximise their earnings when paying for Emirates and flydubai flights and extras. They can also double their Miles when spending with Skywards partners or triple their Miles with Skywards Everyday partners at Dubai Mall. Select cards also offer tier status.

Miles unlock experiences beyond flights

Skywards Miles can also open the door to entertainment and sporting experiences. Through Skywards Exclusives, members can spend Miles on concerts, comedy shows and sporting events, with rewards starting from 5,000 Miles.

Experiences include live shows at Coca-Cola Arena and events such as the Australian Open, Wimbledon, European football matches and NBA basketball games in the US. Other experiences include a behind-the-scenes tour of the Dilmah Tea Plantation in Sri Lanka and a trip to the Champagne region of France with Moët Hennessy.

Members can also earn Skywards Miles on hotel stays or use them towards complimentary or discounted stays with hotel partners including Emirates Skywards Hotels, Marriott Bonvoy and IHG Hotels & Resorts.

Through the Emirates Skywards-Marriott Bonvoy partnership, eligible members can earn both Skywards Miles and Marriott Bonvoy points on Emirates flights and stays at hotels participating in the Marriott Bonvoy programme. Skywards Miles can also be converted into Marriott Bonvoy points and vice versa.

Members can gift Skywards Miles to family and friends, with 1,000 Miles priced at USD 30. Miles can also be transferred from an existing balance.

Making every journey count

Travellers who do not have enough Miles for a full ticket can use Cash + Miles to combine Skywards Miles with cash towards Emirates and flydubai flights.

Members can also redeem Miles for Emirates flight upgrades, subject to availability.

Skywards Miles can be earned on airline partner flights across 1,400 destinations, including services operated by Emirates, flydubai, Aegean Airlines, Air Canada, Air Mauritius, Azul, Bangkok Airways, Condor, Copa Airlines, Garuda Indonesia, GOL, Japan Airlines, Jetstar, Korean Air, Malaysia Airlines, Olympic Air, Qantas, South African Airways, TAP Air Portugal and United Airlines.

Skywards Gold and Platinum members receive complimentary access to Emirates Business Class and First Class lounges in Dubai, even when travelling in Economy Class.

More rewarding for families

Younger travellers can join Skywards Skysurfers and earn Miles in their own accounts, with their Miles remaining valid until they reach 21.

Families can also pool Miles towards rewards including flights, upgrades and shared experiences, helping bring their next adventure closer.

Active Emirates Skywards members can receive a special offer during their birthday month, with rewards throughout the year ranging from bonus Miles on flights and additional Miles through Skywards Miles Mall to offers from Skywards Exclusives and the Emirates Official Store.

Members can also double, triple or quadruple Miles recently earned on flights and with participating partners. Multiplying Miles costs USD 20 for every 1,000 Miles, with members able to multiply up to 50,000 Miles each year.

As Emirates Skywards continues to evolve, members can look forward to further enhancements designed to provide greater flexibility, choice, recognition and rewarding opportunities, including further developments to the family experience.