LG reveals 4 new mid-range smartphones

LG has announced its new lineup at the Mobile World Congress (MWC) in Barcelona and instead of a new flagship LG says it will unveil a new mid-tier range smartphones at affordable prices.

The new lineup of four mid-range smartphones include Magna, Spirit, Leon and Joy ranging from 4 to 5 inch displays and features that match up to premium designs.

LG had launched its G Flex 2 the curved flexible flagship only recently at the CES in Las Vegas and therefore, it was very unlikely that the company would have come out with another flagship at Barcelona.

The four devices will be available in both LTE and 3G versions based on different markets. While the LTE versions will come with metallic back covers the 3G devices will feature patterned plastic back covers.

The LG Magna and LG Spirit are designed to fit more comfortably in palm of one’s hand with its gently curved design while their displays are distinguished by a subtle 3000mm radius curve for a sleeker, more attractive profile.

The LG Magna will feature a 5-inch in-cell touch display which according to the company is usually offered only in premium smartphones, and a Quad-Core chipset. The camera will have a 8MP rear lens and a 5MP front lens and  will be powered by a 2,540mAh removable battery.

The 4.7 inch LG Spirit will also come with an in-cell touch display and an 8MP rear and 5MP front camera and will be powered by a 2,100mAh battery.

The LG Leon offers a 4.5-inch while the LG Joy will has a 4-inch display.

According to Juno Cho, president and CEO of LG Electronics Mobile Communications Company the devices are aimed at increasing the company”s mid-range portfolio.

“For millions of consumers around the world, the deciding factor on which smartphone to buy isn’t how fast or how big it is but how balanced it is. With our new mid-range smartphones, more and more customers will be looking to LG for their next handsets.”

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