Mona Al Marri, Director General of the Government of Dubai Media Office has inaugurated the ‘Sign & Graphic Imaging Middle East 2014’ exhibition at the Dubai World Trade Centre.
The exhibition will see the participation of 260 exhibitors from 30 countries and attracts senior executives, specialists and experts in the industry.
Al Marri toured the exhibition and was briefed by exhibitors and companies’ representatives on the latest development that the 17th edition of SGI Middle East demonstrates.
The exhibition is attracting interest of organisations working in the field of advertising, printing, media agencies and trademarks consultants.
She expressed her appreciation for the exhibition’s role and the opportunities it offers to present the latest technical and artistic developments in terms of designing, processing and producing advertising billboards and the technology related to this multi-billion industry.
The Director General of Government of Dubai Media Office asserted that the exhibitions industry is a crucial component of Dubai’s economic system, and the government is providing sufficient care for this vital sector aiming to boost Dubai’s position as prime hub for exhibitions and conferences in the region benefiting from the outstanding infrastructure and highly reliable logistic services.
SGI Middle East falls within the framework of the Dubai 2014 Shopping Festival that is organised by Dubai Festivals and Retail Establishment, a subsidiary of Dubai Department of Tourism and Commerce Marketing.
The exhibition presents the latest products related to signage, digital signage, retail signage solutions, outdoor media, screen and digital printing industries and considered an important platform for all the companies that are trying to enter the Middle East Markets.