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29 March 2024

Nissan Middle East sales up 23%

Published
By Staff

Nissan achieved record sales of 196,885 vehicles in Middle East in the 2013 financial year, a 23.1% increase versus financial year 2012. This same record results registered March as the highest sales month in the company’s history reaching 28,900 units in the region.

In addition, overall market share grew from 8.9 per cent to 10.3 per cent over the 12-month period.

Nissan aims to achieve 12 per cent regional market share in the current financial year as retail sales are projected to increase by 20.9% per cent to around 237, 988 units.

Nissan Middle East Managing Director Samir Cherfan said the its soaring success was a result of Nissan Power 88 – an extensive global midterm plan that includes a commitment to significantly boost the product line-up and a drive to increase Nissan’s brand power and awareness. The momentum will be more than maintained – it will escalate over the next 12 months and beyond,” said Cherfan. “Our ever-expanding line-up will continue to mirror the creative best of Nissan.

Unsurprisingly, the ever-popular Nissan Patrol also notched record numbers over the period with 25,168 units leaving the region’s showroom floors, a 53 per cent hike on the 2012 financial year.

In the 2013 financial year, Nissan also announced a very ambitious plan for the KSA market. This included the ambition to triple sales volume and market share, with an aim of reaching sales volumes of 100,000 units with a 12 per cent market share by the 2016 financial year.

In the Financial Year 2013, Turkey was added as a new territory to Nissan Middle East and allowed Nissan to reach overall 217, 685 units total sales in the new territory definition.