UAE's Top Brands 2013: Samsung way ahead of Apple's iPhone, but isn't the leader

International research consultancy YouGov released its 2013 BrandIndex Annual Buzz Rankings across 14 countries today. In the UAE, BrandIndex assesses the daily brand health of more than 500 brands across 20 sectors.

Among the 500+ brands, Dubai-based Emirates Airline achieved a Buzz score of 58.9, maintaining its first place ranking as the brand consumers in the UAE hear positively about most often.

Google witnessed the greatest improvement in Buzz score this year, gaining 17.9 points to reach second place in the overall Buzz rankings with a score of 58.6 points.

In 2013, Samsung improved its Buzz score by 10.9 points to secure third place with a Buzz score of 58.1 points even as rival Apple iPhone brought up the bottom of the top 10, with a Buzz score of 42.6.

In neighbouring Saudi Arabia, on the other hand, Samsung topped with a massive Buzz score of 62.2 while rival Apple iPhone languished at No. 8 in the Kingdom (Buzz score: 41.3).

BrandIndex rankings are based on a brand’s BrandIndex Buzz score, which measures the positive or negative trajectory of a brand by asking respondents specific questions related to brand awareness and perception. High buzz scores indicate consumers have heard something positive about the brand by advertising, news or word of mouth in the past two weeks.

This year brands within the financial services sector dominated the Top BrandIndex Buzz Improvers list. Ranking second in Buzz improvement over the previous year, Visa witnessed an improvement of 12.7 points. MasterCard and Emirates NBD also made the Top-Ten Buzz Score Improver List, jumping 10 and 9.9 points, respectively.

Top UAE Buzz Rankings

Rank

Brand

Score

1

Emirates Airline

58.9

2

Google

58.6

3

Samsung

58.1

4

Almarai

48

5

Carrefour

46.6

6

Galaxy

44.9

7

Dettol

44.6

8

Dubai Mall

43.1

9

Dove

42.7

10

Apple iPhone

42.6

 

 

 

 

Top Saudi Arabia Buzz Rankings

Rank

Brand

Score

1

Samsung

62.2

2

Google

61.9

3

Galaxy

53.9

4

Almarai

52.6

5

Al Baik

48.9

6

Sony

46.7

7

Emirates Airline

41.5

8

Apple iPhone

41.3

9

Al-Quran Al-Kareem

39.2

10

Al Rabie

38.3

 

 

 

 

Top UAE Buzz Improvement Rankings

Rank

Brand

Change in Score

1

Google

+17.9

2

Visa

+12.7

3

Samsung

+10.9

4

MasterCard

+10

5

Emirates NBD

+9.9

6

Vox Cinemas

+8.2

7

Sky News Arabia

+7.3

8

Channel 4 FM

+7.1

9

Air India

+6.8

10

Pepsi

+6.8

 

 

 

 

Top Saudi Arabia Buzz Improvement Rankings

Rank

Brand

Change in Score

1

Visa

+30.7

2

MasterCard

+26.7

3

Google

+25.7

4

7UP

+12.7

5

Nadec

+10.3

6

Almarai

+9.9

7

Pepsi

+9.2

8

Mirinda

+7.7

9

Americana

+7.6

10

Samsung

+7.5

 

 

 


 

 

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