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17 July 2024

Does Dubai offer the best for less?

By Ainsley Duncombe

Anyone who works, rests and plays in Dubai will at some point desire the best the Emirate has to offer. 

Who wouldn’t want to stay at the best hotels, eat at the best restaurants and shop at the best stores.

How we define ‘the best’ really depends on what best meets the needs of an individual consumer. 

They could be a foreign tourist deciding where to spend their next holiday or a key decision maker in a business planning an international event. 

Within Dubai, residents are constantly seeking products and services to enhance their quality of life.

When you consider the reasons why people are in Dubai and compare what’s available for them against any other global location, then the evidence will probably support that Dubai does indeed offer the best for less.

But will this continue?

Dubai has long held a reputation for being the place where the best and latest goods can be bought for great prices, but getting the best for less has usually needed some hard work. 

First you need to know where you to go. 

Asking people if they know someone who can get you a deal, making numerous phone enquiries, visiting store after store. 

These all take time and effort.  If you’re lucky you might have seen an advert promoting a relevant offer.
Consumers in Dubai are now being bombarded by an array of marketing weaponry from sales signs in shopping malls and newspaper special offers to online adverts. 

As Dubai evolves, consumers are becoming more savvy. 

By utilising online technology to access price comparison information, people now have access to a wide range of suppliers. 

In facing growing competition from not only its neighbours but also further afield from India, Singapore and China, it has to be in Dubai’s best interests to offer low cost; flights, hotels, restaurants and experiences to attract domestic and international consumers.

Affordability and maximising value are now key considerations for anyone visiting and living in Dubai. 

The natural consumer instinct is to get the best possible price, however, the Dubai factor means that a low cost needs to come with high quality and service to make it truly desirable. 

What gets people excited are offers like:
20% off; 2 for 1; Kids stay for free!

If a key decision maker in a business wants to offer the best for less, the first thing to consider is how can you add more value to the consumer? 
Then it’s all about clever promotion. 

As Dubai continues to showcase the best the world has to offer, sophisticated consumers will increasingly buy from those who offer the best for less.
The people in Dubai are demanding more delight for their dirham.

The writer is Co-Founder & Director LowCostDubai.com