Adobe Systems plans to have direct presence in the Middle East by setting up its first office in Dubai in April and next year in Saudi Arabia.
"It is time that we had a local office and hub here in Dubai. We will replicate the same next year in Saudi Arabia to support the market more closely," Dr Christopher Brennan, the newly-appointed Director Eastern Europe, Middle East and Africa, told Emirates Business.
"The company has taken a decision to give more strategic focus to emerging markets, mainly India, China, Latin America, the Middle East, Africa and Eastern Europe," he said.
Adobe has been operating in the Middle East for more than five years through its representatives and through a network of partners for a long time.
"On the worldwide level we have a general manager leading the region. It was always a question of bandwidth to try and do everything at the same time. It takes time to set up offices and find the right people. We are now appointing a general manager for this region exclusively who is an Arab national. He is from a hardware and software background whose name will be announced shortly. The office will start with eight to nine employees," Brennan said.
"Adobe is a 26-year-old company that was started by two individuals and now has 7,000 to 8,000 employees worldwide. We have had organic growth with a successful business model and look at business from a long-term basis rather than knee jerking short-term reactions."
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