Brand communication took a family approach to reach its target audience when Al Rawabi, makers of fresh milk and juices, organised a family fair at their Al Khawaneej farms.
This inaugural event was held recently for both the dairy trade and the public at large.
The gathering marked the dairy’s 18th successful year of business, and looked to demonstrate the deep appreciation Al Rawabi holds for the people that have contributed to that success.
“Al Rawabi has always reached its customers via corner shops and supermarkets, and the Al Rawabi Fair was the first time customers were given the opportunity to communicate directly with us,” said an official communique from the company.
Al Rawabi officials, headed by Dr Prakash Pathare, encouraged all participants to try new products, take a tour of the facilities and provide feedback on the brand.
Both days of the festival included big discounts on all Al Rawabi products, plenty of activities for children and parents alike as well as a fun trivia quiz with a prize giveaway. The fair was a huge success and was attended by 6,000-7,000 people.
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