BA re-enters Saudi market

British Airways (BA) yesterday re-entered the Saudi Arabian market after a four-year hiatus, with its services between Saudi Arabia and London.

"The first of the airline's five-weekly services to Jeddah and Riyadh touched down on Kingdom soil," British Airways said in a statement. The airline was originally scheduled to resume flights between Saudi Arabia and London on March 29 but postponed it as the process of setting up two new stations in Saudi Arabia took longer than envisaged, according to the UK flagship carrier.

With the aviation market between Britain and Saudi Arabia recently being liberalised, British Airways' Area Commercial Manager for the Middle East, Paolo De Renzis, pointed out that British Airways once again believes its Kingdom services can be "profitable".

"Saudi Arabia continues to be an important market for British Airways and reinstating flights here further strengthens our regional commercial proposition. We are now up to 66 weekly flights to Terminal 5 at London Heathrow from eight regional destinations," De Renzis said.

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