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28 November 2023

Choice Logistics sets up regional hub in Dubai

By Staff Writer

Choice Logistics, the global specialist in outsourced mission-critical service parts logistics services, has announced Dubai as its newest regional hub.

It will serve as a primary gateway for the Middle East, providing more efficient access for service parts at a lower cost. The market was previously utilised for forward stocking only, and has transitioned into a more strategic role as client needs have evolved.

Choice will be able to act as importer of record on behalf of clients shipping to and from the hub and to co-ordinate fulfillment and shipment of high-tech spares. The site allows parts to be shipped into surrounding countries, such as Saudi Arabia, in just two days, as opposed to 25 when previously shipped from Europe.

"The Middle East can be a challenging and expensive operating environment from a logistical standpoint," said Luisella Basso, Senior Manager for Global Trade Compliance. "The Dubai location provides a more efficient entry point to manage and distribute mission-critical service parts throughout the region. Choice is committed to identifying proactive solutions that help improve our clients' ability to better serve their customers. This move is in direct response to their pressing needs for more efficiency and reduced costs."

Choice is already managing service parts for clients from its Dubai operation with positive results, and tangible economic impact. In the future, Choice plans to explore additional growth in the Middle East to help clients further expand market share and business opportunities in the region.

Choice provides outsourced service parts logistics services to mission-critical, global service organisations. The company has over 400 stocking locations around the world that provide round-the -lock same-day solutions and strategic inventory management.


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