DHL has launched a road freight service that links Europe to its Middle East network.
It said demand for overland services between the regions was growing fast – as cost constraints meant less cargo was being shipped by air.
However, customers also needed faster transit times than traditionally offered by ocean freight.
Middle East-bound shipments are consolidated at 13 European gateways and then forwarded to a hub in Istanbul.
From there the cargo is fed into the Middle East network for its onward journey.
DHL Freight said it would handle all of the administrative work, customs clearance, letters of credit and risk-insurance services.
"With this new choice, it is really worthwhile for our European customers with clients in the Middle East to take another look at their shipment structure," said CEO Thomas George, DHL Freight.
"Using DHL's road freight service between Europe and Middle East can lead to remarkable cost savings and an optimised supply chain," said George.