Telecom operator du on Tuesday said it will strengthen strategic relations with US-based Cisco Systems by exploring the use of the Cisco-enabled Virtual Service Provider (VSP) model.
The new model will offer bundled packaged services to meet the voice communications, data services and network security needs of small-to-medium sized enterprises (SMEs).
The pact was discussed at a meeting between Cisco Chairman and CEO John Chambers, du Chairman Ahmad bin Byat and du CEO Osman Sultan.
The Cisco VSP model will help accelerate du’s customer acquisitions and revenues by blending its existing capabilities with those of Cisco, along with its ecosystem of mobility partners, the company said in a statement.
Through its tie-up with Cisco, du will deliver solutions over a pervasive, intelligent and end-to-end IP broadband infrastructure, the statement said. Du and Cisco intend to continue to work together in key technology areas and drive the evolution of du’s internet protocol (IP) Next-Generation Network architecture.
“Du’s association with Cisco will ensure that we continue to deliver first-class next generation technologies that are customer-centric.
These will enable us to continue to deliver intelligent solutions through new go-to-market models.
“Through our collaboration with Cisco, we are setting the stage for the introduction of world-class services as well as increasing the value these services have to offer,” Sultan said.
“Broadband is a key driver for the future growth of the telecom market in the region. Embarking on such a relationship with a strong global player like Cisco is another step for du to bring intelligent communication solutions to the UAE,” added Sultan.
Sam Al Kharrat, Managing Director of Cisco Gulf and Pakistan, said:
“Service providers no longer rely on voice as the single driver for revenue generation and are now aggressively tapping into the new wave of rich interactive services to attract new customers, while creating high-margin revenue opportunities.”
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