Arburg, a German machine construction company, has announced its new regional office in Dubai to take care of sales promotion and support after sales services. The leading global manufacturer of injection moulding machines is banking on the UAE to enhance its market share.
"We have taken this decision on expansion for the Middle East prior to the economic crisis came into the light. However, despite the crisis, we like to go ahead with our plans. We have marginal market share and are planning to increase it by investing in the Middle East region," said Helmut Heinson, Managing Director (Sales), Arburg.
"This region increasingly covers the entire spectrum of producing and refining crude oil, production of plastic raw material and plastics processing. In addition to the packaging industry, which has traditionally been playing an instrumental role in the GCC economies, the production of technical moulded parts and products for medical technology is rapidly expanding."
For the first time, the leading global manufacturer of injection moulding machines is participating in ArabPlast and Tekno/Tube Arabia trade exhibitions. The German company displays a high-performance electric machine that reduces energy consumption by 50 per cent.
"We see a great demand for portfolio of products despite the credit crunch. This region is of a great significance to our global operations. This has urged us to open up a regional office in the UAE. For the first time, we are participating at Arabplast. We see good demand in sectors like medical and high tech industries. We are keen on the Mideast market as the region offers high liquidity," Heinson said.