Burj 'effect' positive for business

Ten days after the launch of the world's tallest building, the 'Burj effect' continues to be felt across the nation, positively benefiting a cross-section of sectors.

Hotels have capitalised on Burj Khalifa's brand value in recent days, with a 'Burj view' room commanding a supplement charge of Dh150 per night.

Hospitality players are also reporting robust occupancy levels and an increase in traffic at their food and beverage outlets.

According to a YouGov Siraj poll, Burj Khalifa is a source of pride for Dubai and the UAE, with more than half of the respondents (61 per cent) saying they watched the inauguration ceremony of the iconic tower.

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