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05 December 2023

Burj 'effect' positive for business

Burj 'effect' positive for business. (REUTERS)

By Staff Writer

Ten days after the launch of the world's tallest building, the 'Burj effect' continues to be felt across the nation, positively benefiting a cross-section of sectors.

Hotels have capitalised on Burj Khalifa's brand value in recent days, with a 'Burj view' room commanding a supplement charge of Dh150 per night.

Hospitality players are also reporting robust occupancy levels and an increase in traffic at their food and beverage outlets.

According to a YouGov Siraj poll, Burj Khalifa is a source of pride for Dubai and the UAE, with more than half of the respondents (61 per cent) saying they watched the inauguration ceremony of the iconic tower.


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