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03 December 2023

Escape launches $500m Ajman equestrian-themed project

By Parag Deulgaonkar


Real estate developer Escape has launched a 200-acre equestrian-themed community in Ajman at a cost of $500 million (Dh1.84 billion). Named after Escape Ibn Navarrone-D, the world-champion Arabian stallion owned by Sheikh Ammar bin Humaid Al Nuaimi, Crown Prince of Ajman, it is a 8.2 million square foot development that will have over 500 villas and 16 low-rise buildings and a boutique hotel.

The villas will maintain open space, without property walls, and architecture inspiration will follow the traditional Arabic, Ottoman, and Mediterranean influences, said Anwer Sher, General Manager, Escape.

The development will offer stabling for 200 horses including a modern equestrian spa dedicated to the rehabilitation of injured horses, and a mix of indoor and outdoor riding arenas and training facilities.

Located within the HoofbeatZ Centre, a two-level clubhouse will introduce a mix of equestrian-themed activities and entertainment in addition to traditional sports facilities ideal for the entire family.

“Escape is not only for the horse lover,” said Eileen Verdieck, Partner, Escape. “We have included facilities for indoor sport such as basketball, volleyball, and squash. We are also offering the first polo cross-field in the region.”

The resort at Escape will be a 150-room equestrian-themed boutique hotel, where each room will be dedicated to a breed of horse and will feature original artwork and murals.

“The master plan is completed and we have land in our possession. We will start bulk excavation work from March 25 and expect to complete the project by March 2010,” Sher said.

Exporting the concept

Escape is planning to export the equestrian community concept across other countries. “We are doing one project each in South Africa and Australia, and plan two projects in India,” Sher said. “We do a demographic study in each country to know how much people love horses. We believe India can sustain nine to 10 such communities.” Escape will enter these markets in joint ventures with local partners, Sher said.