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03 December 2023

Google buys photo-editing site Picnik


By Reuters

Google acquired online photo-editing site Picnik, as the web search leader continues with a deal binge, which includes three acquisitions in about three weeks.

Google did not disclose the financial terms of the deal for Picnik, a five-year-old Seattle-based start-up, which said on its website that it has 20 employees.

Google spokesman Andrew Pederson said in an e-mail message that the Picnik team has joined Google's Seattle office and will work with Google's Picasa group. Picasa is Google's web photo sharing service.

The deal is the latest example of Google's increasing appetite for acquisitions, as the company's core internet search business has benefited from a recovery in the advertising sector.

In October, Google CEO Eric Schmidt said the company would resume its historic pace of acquiring one small company per month on average, with larger deals happening every year or two.


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