IT spending in Iraq is expected to reach $1.1 billion (Dh4.038bn) by the end of 2008 as the country’s relatively underdeveloped information technology market undertakes radical improvements to support the growing commercial and business sectors, according to Madar Research Centre.
To leverage the tremendous potential within this untapped market, Netgear, a worldwide provider of technologically advanced and branded networking products, has partnered with Iraqi distributor Al Naba’a Network Solutions to push its state-of-the-art connectivity products and solutions to support the e-government and e-commerce initiatives of government departments as well as the investments of private enterprises in Iraq.
Fuelled by the government’s ambitious plans to introduce technology-driven online services and the burgeoning market for IT consultancy, the demand for IT solutions from Iraqi institutions and the private sector presents an exceptional opportunity for suppliers of all kinds of hardware, software and associated services. In addition, the internet services market promises to be one of the fastest growing segments in the country’s potential-laden IT landscape. By fully leveraging the booming market, Al Naba’a seeks to increase its revenues from $4.2 million to $8m in 2008 through its extensive channel breadth, which currently comprises more than 70 local value-added resellers.
“Our association with knowledgeable and experienced distributors has been contributing greatly to our accomplishments as a leader in the regional market,” says Omar Lutfi Hussain, Corporate Account Manager, Netgear Middle East. “We are confident our strategic partnership with Al Naba’a will raise the level of awareness for our products among small and medium corporations, thereby providing us with a competitive edge to fully leverage the uptrend in this lucrative market.
“We have outlined an extensive plan to provide sufficient support to Al Naba’a with the aim of better equipping it in the important role that the firm will play in our foray into the Iraq market. Al Naba’a will also avail of the rewards, which we provide to our partner distributors,” he said.
$8m: Al Naba’a aims to increase its revenues in 2008 from $4.2m
70: The number of local value-added resellers of Al Naba’a in Iraq
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