Emirates Co-operative Society will launch from today a promotion to reduce prices of 60 basic commodities, mostly foodstuffs, at its branches, at rates ranging from 25 per cent to 30per cent. The reductions will continue until February 28.
The move is in response to Ministry of Economy and Consumer Protection Department's instruction to maintain market stability in the country.
General Manager Farid Al Shamandy said reductions cover items such as rice, oil, frozen chickens, fresh meat, vegetables, fruit, cheese, dried milk, canned food, electronic and home appliances.
Al Shamandy said the strategy launched by the society board to provide fresh items on Thursdays, Fridays and Saturdays will continue.
The strategy is the first of its kind in the UAE, he said.