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19 May 2024

ATH becomes strategic partner in ShooFeeTV

Published
By Staff Writer

Accelerator Technology Holdings (ATH) has become a strategic financial investor in ShooFeeTV, provider of Arab satellite channel information. This deal brings together ATH's enterprise development expertise with ShooFeeTV knowledge base and management skills.

"With a fragmented market of more than 280 satellite channels catering to an Arab audience, ShooFeeTV has developed TV guidance products that enhance the entertainment experience. ShooFeeTV will empower TV fans to make the most of their relationship with the world of television, across satellite, the internet, and mobile platforms. The company is a pioneering endeavour with a promising future," said Fawaz H Zu'bi, ATH Founder and CEO.

The ATH operates through a group of companies established in Bahrain and Jordan to identify, invest in and help build best of breed ventures in the ICT value chain in the Arab world. It endeavours to establish technology, media, and telecom space in the Middle East. The company invests in different aspects of animation, internet content, mobile technologies, media and telecoms.

ShooFeeTV is a special venture, with a vision of becoming the leading provider of information related to Arab satellite television channels across multiple media platforms, enabling viewers to maximise their personal entertainment experience.

"This investment is crucial to realising ShooFeeTV goal of capturing an undeveloped market across the Arab world," said Amjad Tadros, ShooFeeTV Founder and CEO. "The fact that ATH is investing in ShooFeeTV serves as a testament to the potential of this opportunity. We are now poised to fully leverage two years of research and development to deliver content related to Arab satellite television channels, programme, and personalities as seen by hundreds of millions of viewers all across the Middle East." The first service of its kind in the Arab world, ShooFeeTV content includes programming grids for more than 150 channels; programming and celebrity information; video clips; photographs; television entertainment news and more.

Shoofeetv.com will be the first product to be launched, within the coming weeks, followed by the launch of a 24-hour free-to-air satellite channel, mobile content delivery, podcasts and third-party syndication services.


The numbers

280: Satellite television channels cater to the fragmented Arab TV market

150: Channels' programming grid is handled by ShooFeeTV, a first service of its kind in Arab world