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29 March 2024

Awali Real Estate signs deal with Sahara Communications

Ali Hussein Al Nemer (second from left) and Fahad Ahmad Al Deeb (second from right) at the signing ceremony.

Published
By Vigyan Arya

Awali Real Estate Investments, one of the region's leading real estate investment firms, has signed a Dh4-million agreement with Sahara Communications, a subsidiary of Sahara Group.

Under the agreement, Sahara will supervise the media and marketing plans of Awali and its projects in a highly-competitive media market across the GCC.

Commenting on the agreement, Ali Hussein Al Nemer, managing director of Awali Real Estate Investments said: "The launch of the Al Awali City mega project at the beginning of 2008 was an excellent debut for us in the Ajman real estate market, and we have since become aware of the high levels of competition among real estate developers seeking to promote their projects in the area by various means, such as advertising and marketing. Our decision to join hands with Sahara Media Consultancies is based on their reputation for producing systematic real estate media activities that reflect the true picture of the developer's business without any exaggeration."

Fahad Al Deeb, vice-president of Sahara Group, said: "We are proud to add Awali Real Estate Investments to the list of leading regional real estate developers who make use of our services. Sahara will provide tailor-made media strategies and marketing solutions that meet the client's ambitions and aspirations and create a significant media presence, providing the public with relevant and accurate information that is of import to the company's clients and partners alike."

Awali Real Estate Investments is based in Dubai, founded by the Saudi-based Awali Real Estate Investments as part of the company's regional expansion plan, with the aim of capturing a portion of the region's booming real estate market, particularly in the GCC. Al Nemer Group, an Awali subsidiary, has over 40 years of experience in the KSA real estate market and has co-founded a number of real estate companies such as Jenan Real Estate and Mawten Real Estate, with a capital of SR500 billion and SR1.2bn, respectively.

Sahara Communications is one of the world's largest PR agency within the property sector, handling more than $150bn worth of property projects and offering its quality services to such real estate heavyweights as Nakheel, Tameer Holding, Snasco, Al Mazaya Holding, Palazzo Versace Dubai Hotel and Resort, the Singapore-based Hayden Properties, Enshaa and many others.