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14 April 2024

BPG trucks with Bahrain's Metaphor to increase regional presence

Avi Bhojani Premal Patel formalise their companies' partnership. (SUPPLIED)

By Staff Writer

Bates Pan Gulf (BPG) Group has joined hands with Bahrain-based marketing services house, Metaphor, in a display of confidence in the country's marketing communications sector.

Avi Bhojani, CEO of BPG Group, confirmed that Metaphor has been appointed as the BPG Group affiliate in the country. This move takes BPG's regional presence to 10 locations.

He described the BPG-Metaphor affiliation as a "perfect fit". "This is a highly complementary scenario. Metaphor will get access to BPG Group – which services businesses across different sectors in the GCC – and BPG will leverage on capabilities and brand equity created by Metaphor in the kingdom," he added.

Metaphor, founded in 2006, has been engaged by some of the country's prominent companies, including recent projects for the Bahrain Economic Development Board, the Bahrain Association of Banks, Gulf Business Machines, Arab Financial Services, Royal & Sun Alliance, Bahrain Stock Exchange, @Bahrain, and MDCI International.

Premal Patel, Chairman, Metaphor Communications, said Bahrain's economy is faring well.

"Of course, Bahrain has felt the impact of the global downturn. However, it has held firm and is not as bruised as some of our regional neighbours," he said.

Patel said Bahrain's services industry, of which advertising forms an integral part, has seen a nominal decline of -3.47 per cent in 2009. "With Bahrain in an energetic mode, our association with BPG enables us to play in a larger field and inject globally-recognised integrated communications services into the kingdom. Indeed, we are well positioned to play a role in driving economic growth with sensitive, relevant marketing solutions."


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