CNN unveils product licensing initiative
CNN is in the process of expanding its portfolio of products and services with the announcement of a brand licensing initiative. It is seeking a select roster of partners to translate its brand into licensed products. Mark Haviland, Marketing Director, CNN International, Europe Middle East and Africa, said: "This is an exciting first step in translating the CNN values into relevant products that speak of our international credentials."
Follow Emirates 24|7 on Google News.