TAG Heuer introduced actor and environmental activist Leonardo DiCaprio as its newest ambassador. The three-year agreement is a unique one for TAG Heuer and DiCaprio, with royalties generated from the deal and a multi-million-dollar commitment from DiCaprio going to support major environmental initiatives.
"TAG Heuer is a strong brand with a proven commitment to doing good," said DiCaprio. "It is a great day when a company as respected as TAG Heuer explores a different way to do business – selling products and giving back at the same time. I'm very excited to start this new partnership, and look forward to a long relationship with TAG Heuer."
DiCaprio's willingness to push limits has made him one of the most exciting actors in Hollywood.