du Ramadan challenge gets 350,000 hits

The Ramadan SMS Challenge, launched by du, attracted more than 350,000 SMS hits recorded on the first four days of Ramadan. Intended to create a bond between members of the society by encouraging them to consult each other for the right answers, the challenge has weekly prizes and a surprise grand prize, apart from free credits for every correct answer.

Farid Faraidooni, EVP Commercial, du, said: "The initial response has far exceeded our expectations. I urge everyone to participate in this challenge and be rewarded in the process, with free credits and increased knowledge of the UAE culture and Ramadan."

The entire range of activities is being offered under the theme 'Little Things Matter'.