Infiniti now speaks with new tagline

Infiniti, the Nissan-owned luxury car, is consolidating its topline brand positioning through the introduction of its first international tagline: Inspired Performance.

"The tagline, which will sit below the familiar Infiniti logo in all future communications, confirming that Infiniti is a performance luxury brand crafted to inspire at every turn, moving the driver emotionally as well as physically," said an official press release.

"Infiniti's brand promise is a unique combination of peace of mind, hospitality and driving pleasure," says Carlos Tavares, head of Infiniti worldwide. "Our new tagline illustrates that Infiniti cars are much more than exciting machines that move you from one place to another. Infiniti has an emotional, inspirational appeal, offering a very personal style of modern luxury and respectful treatment for the world's most discerning customers."

"By adding this new tagline in all our communications we are confirming what our existing customers already know and what our prospective customers need to know, about the Infiniti brand," says Abhijeet Pandit, General Manager of Infiniti Business Unit in the Middle East. "The first visible communication of the new tagline will be highly impactful – we will display a large banner advertisement communicating the full Infiniti product line up at the new Emirates airlines Terminal 3 at Dubai International Airport from October 15."

"Infiniti does not copy traditional, conservative notions of luxury. The Infiniti brand is progressive, taking calculated risks to differentiate its models, offering luxury cars that exhilarate in a way that is entirely new to customers.

Inspired Performance is a promise that everyone who comes into contact with Infiniti will feel inspired, whether that contact is through its products, services, centres, communications or corporate actions," the communiqué said.

Infiniti has evolved from a North American car into a top global luxury brand.