Net Advantage appoints agent

Net Advantage has appointed Sarmady as its exclusive digital marketing agent in Egypt. Sarmady will develop specialised marketing campaigns for Net Advantage, leveraging a network that reaches more than 3.4 million users in Egypt and covering audiences from different target segments such as sports, entertainment, news and business.

Net Advantage owns an extensive portfolio of some of the best online destinations in the Middle East. The network of websites under the agreement includes popular online destinations in the region such Aljazeera.net, Netlog.com, Mawaly.com, Mubasher.info, Hawaaworld.com and Kooora.com.

With this partnership, Sarmady is now able to provide advertisers in Egypt with a wider online media platform to cover all advertisers' needs in order to engage with their desired target audiences.

Mustafa Mohamad, General Manager, Net Advantage, said: "This is an important step in our efforts to strengthen our presence in one of the most important markets in the Mena region. Sarmady provides considerable support in consolidating our brand and delivering key messages to target audiences in Egypt. Furthermore, Sarmady's technical expertise, extensive knowledge and solid experience in the local market will be crucial in generating more traffic and making Egypt one of our top performing markets in the region."

Ashraf Maklad, Sales and Marketing Director, Sarmady, said: "We have been a leader in delivering relevant content and services for target audiences across Egypt, which has given us a strong head start in terms of matching the preferences and satisfying the requirements of our clients."

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