News as it happens at your fingertips

In our constant quest to serve you in the best possible manner, we're evolving – switching profiles to become the region's first truly connected, integrated and interactive platform to bring you news, views, reviews, overviews and interviews 24/7, 365-and-a-quarter days a year.

Emirates Business 24|7 is evolving into a comprehensive and interactive electronic portal that will follow up on local and international news and events.

In keeping with the nature of the digital platform, the offering will be much wider and deeper than the print product, offering news, information, insight and interactivity on almost all the aspects of your daily life.

From breaking local and international news to covering sports and entertainment events, from blogs and commentaries to raging debates and controversies, from gadget and auto reviews to videos and photo galleries, the new platform – www.emirates247.com – will incorporate a diverse set of content to cater to an ever-growing online readership.

As the new e-paper readies for launch in the second half of July, Emirates Business 24|7 will cease publication in its print form from today.

A growing body of research points out to the fact that readers' appetite and consumption of news and opinion has grown manifold in the past decade, so much so that you, as readers, are no longer willing to wait until first thing tomorrow morning to find out what happened today.

Neither are you content with the views of just a few. You want to know diverse opinions and, more importantly, yearn to broadcast your own. You want news as it happens, views as they're formed, and you want them wherever you are, through a device of your choice.

So we've decided to give you just that. Emirates 24|7 will reflect a variety of the knowledge and information products of our parent Dubai Media Inc (DMI), which operates television and radio channels and newspapers.

The old order changeth and giveth way to the new.

Reducing our carbon footprint and nothing else, we will not only incorporate every facet of the current newspaper in different forms and shape online, but also add oodles of interactivity and multimedia content, becoming the thread that will hold together an intricate web of our parent Dubai Media Inc's various digital media platforms.

Customised for your laptops / desktops as well as your iPhones, iPads and BlackBerrys, the new medium will reach you wherever you are, whenever you choose to access it.

It allows you the option to delve as deep as you'd want to, or as only much as you need to. It offers you the choice of push/pull services, with e-mailed and SMS news reaching you at your pre-specified time, in a format of your choice.

While a lot will change, what will remain the same is our unwavering commitment to quality and integrity, and our undying focus on getting you the best possible package without even a hint of editorial bias or prejudice.

- Riyad Mickdady Editor-in-Chief

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