Audience will have the same weightage as the judges in the final selection process for the second Sheikh Majid bin Mohammed Youth Media Awards, said the organising committee. This is to achieve a fair and impartial evaluation, explained a committee member.
The organising committee has also revised the participants' age group from 15-35 years, and announced details of a special TV programme that will broadcast on Noor Dubai TV in dedication to the Awards that will give away more than Dh1 million in cash prizes.
In addition to the award categories from the previous edition last year, 2009 will see the introduction of a fresh segment for Best Presenter Award. The winner in this category will receive cash prize worth Dh200,000, in addition to a one-year contract with Noor Dubai TV to host his/her own programme.
Khadija Al Marzouki, Chief of the Organising Committee of Sheikh Majid bin Mohammed Youth Media Awards, said: "This year, the judges have agreed to deal with the creative participation in a modified format. The criteria for the selection of winners has been changed to expand the scope of participation by the public, while giving adequate leeway for the judges to complete assessments of entries."
The jury comprises Ali Shahdour, Executive Editor-in-chief of Al Bayan; Maryam bin Fahad, Executive Director of Dubai Press Club; Mohammad Naser, News Presenter at Dubai TV; Haidar Mohammed, Cartoonist, Director and Producer of Shabiyat Al Cartoon, and Mohammed Saeed Harib, Producer of the popular series Freej.
Al Marzouki added: "Our goal is to let the judges evaluate the winners while empowering the audience to vote for their choice.