Dubai Press Club announced yesterday that the Arab Media Outlook 2008-2012, the second edition of the ground-breaking report on the current state of the Arab media, based on extensive research on media in 12 Arab countries, would be released on Tuesday.
The report, brought out by Dubai Press Club in association with PriceWaterHouseCoopers (PwC) and with support from Dubai Media City, Dubai Studio City and the International Media Production Zone, focuses on a number of significant developments that impacted substantially on the media sector. User-generated-content (UGC), the rapid growth in blogs in some countries in the region and the use of UGC for regional television are among the issues that the report will analyse in detail.
The study is based on interviews with heads and CEOs of various Arab media organisations, daily newspapers, TV stations, newswire services, media universities and associations of journalists in 12 Arab countries as well as on PwC's highly regarded annual Global Entertainment and Media Report.
The UAE, Egypt, Bahrain, Jordan, Kuwait, Lebanon, Oman, Morocco, Qatar, Tunisia, Saudi Arabia and Yemen are the countries that the report covers this year. Compared to last year when only six countries were covered, the report this year promises to be much more representative of the media industry in the Arab World. The report will be available in print as well on CD-ROM.
The launch of the much- awaited report will comprise in-depth presentations on the contents of the report by senior representatives from Dubai Press Club, PricewaterhouseCoopers (PWC) and Dubai Media City. The report will be distributed across the region to media organisations, policy bodies and academic institutions, besides concerned members of the public who are interested in keeping themselves abreast of the trends and developments in the media sector in the Arab World. The report will serve as an authentic document for policy makers, media experts and communications specialists in the Arab World.
Muna Al Marri, Chairperson, Dubai Press Club, Maryam bin Fahad, Executive Director, Dubai Press Club, Ian Sanders and Hazem Jalal, partners of PricewaterhouseCoopers, Mohammad Abdullah , Executive Director, Dubai Media City and other prominent officials are expected to attend the press meet.