Star TV will add a Farsi-language channel to their boquet of free-to-air general entertainment channels in the region, shared a company official based in Dubai.
The Hong Kong-based broadcaster Star will start this channel in early this year, targeting the nearly 100 million Farsi speakers – a language widely heard in Iran. Farsi is the official language of Iran, Afghanistan and Tajikistan.
Paul Aiello, CEO, Star TV, said: "We currently broadcast in more than 10 languages across Asia. With the addition of the Farsi language channel – GEC – we will further expand our existing portfolio of channel offerings, allowing us to enhance TV viewing experience of Farsi audiences."
However, marketing and promotions of this new channel will remain in their Dubai office, where it is based its Middle East operations since 1994 in Dubai Media City.
Jannie Poon, Senior Vice-President, corporate affairs and communications, Star India, said: "We are still working on the name of the and its programming details. But our content strategy is to provide quality general entertainment from around the world to the more than 100 million Farsi speakers in the region."
Star broadcasts more than 60 television services in 10 languages to viewers across 53 Asian countries. The genres of these channels include general entertainment [Star Plus, Xing Kong, Star Chinese Channel, Star One, Star Utsav, Star Jalsha, Star Pravah, Star World, Vijay, antv, and Phoenix Chinese Channel], sports [ESPN, Star Sports, and Star Cricket], movies [Star Chinese Movies,
Star Chinese Movies 2, Star Gold, and Star Movies], music [Channel V] as well as news and current affairs [Star News, Star Ananda, Star Majha and Phoenix InfoNews].