Top marketing minds meet at CMO summit

Social media, guerilla marketing, mobile marketing, the digital landscape. These are just some of the topics on a packed  agenda at the Chief Marketing Officers (CMO) Summit Middle East. 

Nearly 100 marketing gurus, including the Middle East’s biggest players, will meet at the CMO Summit organised by Artaaj Strategic Business Events on October 12-13 at the Shangri-La Hotel.

Yolanda Delport, Marketing Director, Al Futtaim Automotive, is spot on when she says great marketing is not about a great marketing budget but about being creative when others are not.

“A roomful of creative energy and a very solid ability to listen to – and more importantly – engage customers can build trust and support. This, coupled with a product that delivers the promised benefits without deploying great amounts of marketing dirhams, is what brings results. This is what great marketing is about,” said Yolanda.

“People are far more informed and expect more than ever before. They are taking more time to make purchasing decisions and cutting back on spending, making it more important than ever for you to be the first that comes to mind when the customer is ready to buy,” she added.

Delegates will hear from Yolanda on Day 2 of the summit and is one of 14 global marketing chiefs on the summit’s international panel that includes speakers from Google, Ericsson, Saudi Telecom, Schlumberger, General Motors and Maktoob.

Ian Hitt, Managing Director, Epsilon International Emea, said: “We are excited about the opportunity that the Middle East offers Epsilon International and consider the CMO summit to be the ideal vehicle for showcasing our solutions.”

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