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04 March 2024

Universal Studios Dubailand signs deal with Sesame for theme park

The park will feature the much-loved Sesame Street characters. (EB FILE)

By Staff Writer

Universal Studios Dubailand, a member of Tatweer Dubai, has signed a strategic agreement with Sesame Workshop, creators and producers of the award-winning global children's television series Sesame Street.

The agreement is to develop and build three Sesame Street-themed entertainment venues for the first Universal Studios theme park in the Middle East.

At the centre of this partnership between the two global brands will be three Sesame Street attractions within the Park's whimsical Surf City area. Anchored by Sesame Street 4-D Movie Magic, a technologically advanced multi-dimensional sensory experience exploring the magic of movie making, the development will feature the much-loved Sesame Street characters Big Bird, Elmo, Cookie Monster, Bert, Ernie, Oscar the Grouch, Grover and Prairie Dawn.

Presented in a multi-sensory state-of-the-art 400-seat theatre, fitted with cutting edge motion base technology, Sesame Street 4-D Movie Magic will allow guests to not only see and hear this remarkable attraction, but also simultaneously be immersed in the feelings and smells of the action right from their own seats. It is a fourth dimension of fun that puts guests into the heart of the experience.

Khalid Al Malik, Chief Executive Officer of Tatweer Dubai, said: "Our collaboration with Universal Studios has allowed us to design and build an extraordinary family destination in the region. Our new partnership will enable us to deliver incomparable family entertainment featuring the legendary Sesame Street experience."

Tom Williams, Chairman and CEO, Universal Parks & Resorts, said: "The trio of new Sesame venues, including the anchor attraction Sesame Street 4-D Movie Magic, are examples of the tremendous rewards to be realised from working with a creative international powerhouse such as Sesame Workshop."

Gary E Knell, President and CEO, Sesame Workshop, said: "The park offers a remarkable opportunity to share all the laughter and learning of Sesame Street with the people of the UAE and visiting guests from around the world."